This week, we learned that Google’s search engine is unrivalled in two aspects.

Samsung has decided to make Google’s search engine the default on its handsets. The Neeva search engine has been shut down. Meanwhile, Google has an 86-96% average market share in the search engine sector globally.

Because Google is most people’s default search engine, it is also the market’s largest participant. Its supremacy is difficult to challenge by competitors such as Bing and Neeva. The latter discovered this the hard way. This is what happened:

Neeva has announced its closing down its search engine on June 2. 

Before we get into why Neeva died, you should know that the search engine discovered a potential alternative to Google search engine since it was ad-free and more privacy-friendly. In addition, it displayed visual elements and human-created material above the top ten blue links on the Google Search Engine Results Page.

It now provided this service behind a paywall. After a three-month trial period, consumers had to pay $4.95 (410) a month.

Even with the promise of a better search engine user experience, it had to persuade users to give it a go. That was only conceivable if individuals understood how to change the default search engine on their mobile browsers.

Google is the default search engine on most browsers and devices because it has lucrative relationships with device manufacturers such as Apple and Samsung (more on this later).

We also overlook how pampered we are as users. We don’t want to go through the few steps and clicks required to read “Are you sure you want to change?” and choose a new search engine.

As the company’s co-founders Sridhar Ramaswamy and Vivek Raghunathan stated in a recent blog post, “Throughout this journey, we’ve discovered that it is one thing to build a search engine and another entirely to convince regular users of the need to switch to a better choice.”

According to a new WSJ article, Samsung has changed its mind on changing the default search engine on its phones. There were whispers circulating a few weeks ago that Samsung was considering making Bing the default search engine. But, fearing the impact on its relationship with Google and market perception of the entire event, Samsung decided to stick with the top dog in the sector.

Google has over 8.5 billion daily searches and has 86-96% of the global search engine market share (Source: Kinsta). It is a significant source of revenue for the company, and with the prospective inclusion of AI features, the Silicon Valley behemoth is sure to hold its place.

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